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Second Life®

Our Partnership

Integrating thoughtful design is essential for developing systems that reduce environmental impact, with material selection playing a key role. Through our partnership with the ONLY Second Life jeans, we use a minimum of 20% recycled cotton in crafting high-quality premium denim. Envision a future where your jeans last longer and can be recycled into new ones.

What We Do Differently
About ONLY

ONLY was established in 1995 as a part of the BESTSELLER group. From the beginning, the vision of ONLY was to dominate the fashion industry with amazing fits, affordable styles, and simply great denim.

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​More than 25 years later, ONLY has turned into a complete Brand House and one of the leading denim brands in Europe.

What We Do Differently
Second Life® Journey

Second Life® is a brand of recycled cotton products under Soorty Enterprises, made from recycling old denim. We offer innovative solutions for denim-to-denim and circular textile manufacturing.

What We Do Differently
Haelixa: Our Traceability Partner

Second Life® has partnered with Haelixa, the leading DNA traceability solution, to guarantee transparency in the supply chain. These physical markers allow us to verify and authenticate Second Life® products from post-consumer waste to the retail floor.

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