Reducing our environmental impact
Circularity in fashion
Pakistan's ideal conditions for cotton farming makes it one of the world's largest producers of cotton and denim. It is also home to 8.3 million spindles, and produces 1.5 million tons of yarn.
The scale and impact of the industry demand the business eco-system of the country take responsible steps for sustainable development.
Industry, Innovation and Infrastructure
Second Life is part of Soorty’s recycled cotton initiative. The company makes several changes and invests extensively in upgrading infrastructure, adopts novel technologies, and is changing the denim industry by improving social conditions of its work force and reducing its environment impact.
Responsible Consumption and Production
Jeans first appeared nearly a 150 years ago. They have survived countless fashion fads and have transcended age, gender and cultural boundaries. Everybody loves denim.
In fact, we spend $92.8 billion on denim products every year. But our consumption comes at a cost. This is why it is important to take a responsible approach when we talk denim.
With every passing year, climate disasters have become more intense and frequent. The recent floods in Pakistan have displaced over 30 million people, and disturbed the livelihood of the country.
Climate action is now a matter of finding balance between growth, sustainability, and coexistence – the ethos that defines Second Life. Our cotton initiative is preserving natural resources and habitats, while cultivating a circular economy and green jobs across Pakistan.
Weighing the Difference
The Environmental Cost for production of 1 Kg traditional Cotton:
8712 Square Feet
We have repurposed post consumer waste (PCW)
and the post industrial waste (PIW)
0 Square Feet
Replacing high Quality Repurposed fiber solutions with virgin cotton, Second Life Fibers have prevented the use of:
We are using solar energy for our recycling facility.
Second Life vs Conventional Cotton
In manufacturing a single pair of cotton jeans, the fiber consumes 68% of the water.
A pound of conventional cotton uses approx.
The process of Second Life™ uses
We understand that all the brands we work with are accountable to their customers. Second Life offers transparency and accountability to our clients, including:
Invite our clients to visit our facilities and have a first-hand experience of our sustainable production.
Create videos, multimedia content and other avenues to learn remotely about us and our process.
Use third-party verifiers and the tracer technologies to improve our product credibility.
Haelixa: Our Traceability Partner
Second Life has partnered with the Haelixa’s DNA solution for ensured transparency in the supply-chain. This enables us to mark, trace, & authenticate Second Life Products-from early stages of yarn making all the way to the retail floor.